Digital PR
AAFTAbout this Course
The digital intervention has changed the dynamics of a client’s entire Image building exercise or an exercise. Digital PR is a huge field of expertise looking for professionals who love the process of creating credible communications and favourable perceptions for organizations or individuals. This short-term course will introduce you to plan and evaluate the right PR strategies and their execution in the most effective ways. Learn with the experts on how to integrate the best digital strategies to enhance your client’s image in a very short period of time
You will learn the following with us
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The understanding of the timeline and evolution of Digital PR in the PR and Media space
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Why do we need Digital PR when Traditional Media is doing its job in the PR space
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The differentiation and comparison of Traditional and the digital Media
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The interlinking of Digital Age & the Social Media channels to execute the PR
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Learning the foundational pillar for business relationships in the creation of digital PR Strategies
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How PR is a major Reputation management tool for any client or an organization
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All about the Digital PR Toolbox
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Maintaining media relationship for better PR management
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Working of the PR Plan and its Checklist
The course is designed to prepare the students to enter into various verticals of Digital PR like PR Manager, Digital Brand Manager, PR and Digital Manager, Social Media Manager and many more such prevalent career options in the field of Digital PR
What You need!
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Working knowledge of Social Media platforms
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A stable internet connection
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Knowledge of English language
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Basic computer proficiency and knowledge of Browsers
What You get!
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An opportunity to learn from the industry experts
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Recorded Video Lectures
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Placement Assistance
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Curated Printable Material
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Alumni Network of AAFT
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Online Certification
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Certification on completion
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A platform to network with the like-minded professionals