Digital Advertising

About this Course

In the game-changing scenario of promotions and advertising, digital advertising is the new norm in marketing and promotions. Uncover the foundations of digital ways of promoting a product in the most effective ways of reaching the right target audiences. You get well versed in running your advertisement digitally in this power-packed course designed by the industry experts in a very short time. Digital ads can be extremely effective when correctly using the right tools and techniques run. The course will give you insight into the strategic role and purpose of right advertising in the times when the market is totally relying on the internet to deliver promotional marketing messages to consumers.

You will learn the following with us

• The entire landscape, approach and the integration of digital media with the advertising approach and scopes

• Targeting to get your advertisements in frontline

• Exploring the right strategies and the best industry practices in digital advertising Discover popular campaigns and knowing the most common mistakes done in running the digital advertising

• The design thinking aspect of digital advertising including the layout, typography, visuals and graphics involved in a catchy advertisement

• Copywriting and the creative strategy involved in creating the best digital advertisement Building an effective digital media advertisement campaign

The course prepares the students to enter into the multiple fields of Social Media Marketing, E-Mail Marketing, Content management and Curation and many more such interesting career options and openings available as Mobile Marketing, Search Engine Optimization (SEO), Search Engine Marketing

What You need!

• Knowledge of popular software’s required for content promotions

• A stable internet connection

• Knowledge of english language

• Basic computer proficiency and knowledge of Softwares

What You get!

• An opportunity to learn from the industry experts

• Recorded Video Lectures

• Placement Assistance

• Curated Printable Material

• Alumni Network of AAFT

• Online Certification

• Certification on completion

• A platform to network with the like-minded professionals

Here’s a Sample of a Pre Recorded Lecture